Indonesia frozen food market is expected to be valued at USD 579.7 million by 2024 driven primarily by increased working hours of Indonesian people that has driven the demand for easy convenience processed food. Growing urbanization coupled with rising disposable income is expected to be the key driver for the rise in purchasing power by the local Indonesian people. Consumers in Indonesia seek for convenient and fast food without compromising on health benefits hence frozen food is expected to be the best fit in the processed food category. Frozen food products reduce the cooking time but offer most of the goodness contained in fresh vegetables or non-vegetable products. Hypermarkets and supermarkets with well-equipped storage and freezing facility are expected to drive the demand in the local Indonesian market.
Demand for meat, ready meals, and seafood/fish is growing in Indonesia. Frozen meat is the largest market and is preferred owing to high quality nutrition. Frozen fish/seafood market is expected to show slow growth over the forecast period despite enormous fish imports from neighboring countries. However, tendency of local Indonesian people to opt for high quality and nutritional processed food is expected to drive the demand for frozen processed food which maintains the nutritional quality even after undergoing freezing process.
Presence of huge teenage population along with the drive for easy and nutritional processed food, the market for frozen processed convenience food in Indonesia is expected to grow over the forecast period, 2017 - 2024.
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Hexa Research has segmented the Indonesia frozen food market report based on type and distribution channel:
Segmentation by Type
• Frozen ready meals
• Frozen Pizza
• Frozen fish/seafood
• Frozen meat
• Frozen potato products
• Frozen bakery products
• Others
Segmentation by Distribution Channel
• Online
• Offline
Key players analyzed:
• General Mills Inc.
• Ajinomoto Co. Inc.
• Amy’s Kitchen Inc.
• Unilever Plc.
• Allens Inc