The global medical nonwoven disposables market is projected to expand at a CAGR surpassing 7.9% during the forecast period (2014 to 2020). The industry stood at USD 5980 million in 2013. Booming global population and rising cases of incontinence & related disorders are key market drivers. Other factors that fuel demand are surging income levels, sophisticated medical infrastructure, and high incidence of hospital acquired infections.
Medical nonwoven disposables are made of special nonwoven materials that prevent cross contaminations. They effectively sieve out bacteria that spread infections. Medical nonwoven disposables are preferred over conventional textiles since the former exhibit greater protection against infections. One of its key demand drivers is the widespread acceptance of the same among medical practitioners.
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The global medical nonwoven disposables market is categorized on the basis of products and regions. The product portfolio comprises disposable nonwoven hygiene products and nonwoven medical supplies. In 2013, the industry was dominated by the nonwoven medical supplies segment. It accounts for more than 50% of total revenues. The market for hygiene products is anticipated to expand robustly over the forecast period. High adoption rate and rising cases of urinary & fecal incontinence propel demand for hygiene products.
The disposable incontinence pads & ostomy liners segment led the disposable nonwoven sanitation products industry in 2013. These products are essentially used in light or medium incontinence cases. It is expected that the introduction of eco-friendly & chlorine free incontinence pads will significantly contribute to market demand.
Geographically, the worldwide medical nonwoven disposables market is categorized into four key segments: Europe, North America, Asia Pacific, and Rest of the World. Owing to high patient awareness, intense R&D activities, and the presence of updated technologies, North America dominated the global market in 2013. This region receives immense government support.
According to recent surveys, disposable adult incontinence products are needed by nearly 29 million individuals in North America. Such a trend could further fuel regional demand during the forecast period. China and India are the two main Asia Pacific economies that are poised to witness remarkable growth in the forthcoming years. Regional market drivers are widespread awareness about hospital acquired infections and surging healthcare expenditure.
Prominent industry players are Kimberly Clark Corporation, Svenska Cellulosa Aktiebolaget (SCA), Unicharm Corporation, Covidien, and Freudenberg Nonwovens among many others. Characterized by stiff competition, the global industry thrives on new product development and innovations. Biodegradable & gender specific diapers are expected to positively impact the market in the long run.
Currently, the industry is witnessing high demand for nonwovens that are meant for moderate & heavy incontinence. These products include pull up pants and protective adult underwear. Manufacturers need to ensure that these products rank high on softness, stretchability, and strength. FIBRELLA Lite nonwoven is the award winning product manufactured by Suominen, a Finland based manufacturer of nonwovens. It is a lightweight spunlace nonwoven that is widely available and is employed in adult incontinence & baby care applications. This material employs excellent bonding, finishing, and forming technologies. Introduction of this product has enabled Suominen to expand its customer base considerably.