Research Methodology

The research methodology involves data assimilation through both primary and secondary source, besides leveraging our in-house database. The data thus collected goes through various checks and analysis to arrive at the final quantitative output. Post this stage, it is subject to a series of cross checks where we verify the final result with industry experts and participants, which typically includes industry players/representatives across the value chain ranging from OEMs to high-scale distributors and retailers. The steps involved in the process of research are as follows:

Define: This stage includes

• Defining business and research objectives
• Defining the scope of the study
• Defining timelines and distinct phases of project development

Design: This stage includes

• Designing structure of the report
• Identification of deliverables in the report
• Business models, tools, etc. to be used
• Review of deliverables
• Finalization of deliverables

Validate: This stage includes

• Data collection and assimilation from various sources
• Segregation and analysis of data collected using various techniques
• Cross-referencing of data with in-house and external databases
• Cross-checking data with various players across the value chain including raw material suppliers, manufacturers, distributors & suppliers, and end-users
• Validation of data with industry experts, and internal SMEs

Develop: This stage includes

• Finalizing the structure and content of the report
• Finalizing on qualitative and quantitative parameters
• Incorporation of qualitative and quantitative data in the report
• Inclusion of other data in the report such as scenario assessments, etc.
• Compilation of data

Deliver:This stage includes

• Delivery of the final report
• Delivery of any supporting content
  • Post-delivery monitoring: This stage includes:
  • Post-sales analyst call
  • Post-sale assistance for customization

Market research approaches

We use a mix of top-down and bottom-up approach to estimate and project the growth of the market over a define forecast period. We utilize these methods to understand the historical movement of the market which helps us in analyzing the future growth trends.

Top-down Approach:

With the top-down approach, we breakdown the global industry into different components where the overview of the market is formulated. Each segment is further analyzed and broken down into sub-segments. These components are then analyzed to understand the impact of their movement on the global market.

Bottom-up Approach:

In the bottom-up approach, individual components that are part of the global market are pieced together and summed up to arrive at a total. The bottom-up approach is used to formulate the sizing of the global market.

Our data is triangulated by referring to various secondary sources and cross-validating it against our findings through primary research. The primary interviews and surveys derive directions from extensive secondary research. Secondary research is a continuous process and is conducted at each level along the value chain.