The global low carb alcohol market is anticipated to reach USD 292.55 billion by 2025. Health benefits associated with low carb alcohol drinks on account of rising concerns towards sugar related disorders among consumers on a global level is expected to have a positive impact on the market. Shifting preference of millennials and geriatric population with the view to cut probability of heart diseases, has been a key factor adding to the uptake of low carb alcohol.
People in developed countries have increased their spending on well being and health. The occurrence of cardiovascular disorder increases with excess alcohol, improper diet, and excess calorie intake. As a result, individuals, especially, adults are shifting towards low carb alcoholic drinks in order to maintain overall wellbeing.
According to WHO, in 2016, 13% of the global adult population were obese out of which 39% of adults aged more than 18 years were overweight. Obesity is evident in both the genders where around 39% of adult men and nearly 40% of adult women living worldwide are obese or overweight. As a result, people in the affected countries are expected to consume low carb alcoholic drink as an alternative to conventional spirits, beer, and wines.
Lifestyle changes in millennials is adding to the low-calorie alcohol trend. According to survey by the ABS National Health, during 2014–2015 period, drinking trend in younger generations witnessed a decline. As per National Liquor News, 20% of consumers abstained from consuming alcohol in 2017. Noting the prevailing trends, alcohol companies have introduced low-calorie alcohol drinks. For instance, Heineken has introduced mid-strength low calorie beer to capture a wider market. On similar lines, Roam, a flavored beer combining spirit and fruit flavor was launched by Lion.
In the U.S., low-calorie drinks are gaining traction with an ever-increasing focus on health and wellness. Identifying the underlining emphasis on health and wellness, clubs and bars in the country are expected to explore food pairing, where on menu food will be paired with low-calorie alcohols to appeal to health-conscious consumers. In addition to this, the government is taking steps to prevent obesity in the country. To this end, the Centers for Disease Control and Prevention (CDC) has developed an obesity prevention framework in the Early Care and Education (ECE) system.
Low carb wine & champagne is projected to foresee volume growth at a CAGR of more than 7.0% from 2017 to 2025. The rising popularity of skinny champagne margaritas and cocktails as a sugar-free alternative in countries such as UK and France have also added to the growth of the market.
Sale of low carb alcohol from specialty stores is expected to reach over USD 119.0 billion by 2025. Increasing penetration of Company Owned Company Operated (COCO) shops in countries such as Spain and Italy by companies including Diageo is expected to add to the sale of low carb alcohol from specialty stores.
Product innovation and the establishment of strategic partnerships with distributors in countries such as China and India are expected to be among the key strategies adopted by manufacturers in the coming years. Some of the major manufacturers include Diageo, Casella Family Brands, Constellation Brands, Castel Group, Accolade Wines, and Concha Y Toro.
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Hexa Research has segmented the low carb alcohol market report based on product, distribution channel, and region:-
Segmentation by Product
• Beer
• Spirits
• Wine & champagne
• Others
Segmentation by Distribution Channel
• Hypermarkets and supermarkets
• Hotels, clubs, and bars
• Specialty stores
• Others
Segmentation by Region
• North America
• U.S.
• Europe
• UK
• Germany
• Asia Pacific
• China
• India
• Middle East & Africa
• Central & South America
Key players analyzed
• Constellation Brands
• Castel Group
• The Wine Group
• Accolade Wines
• Concha Y Toro
• Treasury Wine Estates
• Trinchero Family Estates
• Pernod Ricard
• Diageo
• Casella Family Brands
• KENDALL-JACKSON
• Dynasty Fine Wines Group Limited