Industry Insights
The global baby monitor market size was estimated at USD 929.4 million in 2016 and is expected to grow on account of increasing purchase of infant products by the increasing number of working parents. The need of parents to take care of babies while being away from home and observe their activities has been fueling the growth of the market.
Global baby monitor market revenue share, by product, 2016 (%)
The sense of real-time communication between parents and babies is a key factor behind the high adoption of audio & video baby monitors. Moreover, technological advancement has increased the demand for the product and pumped the market.
The online retail network is progressively being used by players to increase their prominence to sustain the competition. Security concerns linked with such devices has been recognised to be the challenging factor of the market.
However, major challenges faced by the key manufacturers is the declining birth rate. High-stress level and sedentary lifestyle are being cited as the key reasons for the low birth rate. Low fertility is observed in the countries such as Russia, Japan, Canada & Poland which restricts the market growth.
The industry has observed constant growth over the past few years. These monitors have widespread demand in the established countries such as U.S, China, and Western Europe. The increase in the nuclear families, the rise in awareness about baby safety and growth in the disposable income are the factors driving the market. These countries exhibit a higher penetration of high-end baby devices with advanced features.
Segmentation by Product
• Audio & video
• Motion detection
• Audio
Audio & video baby monitors are anticipated to witness the fastest growth over the next eight years at a CAGR of 6.7%. Rapidly evolving technology and growth in awareness about toddlers’ safety in the industry will drive the growth for the segment.
Video devices with features such as night vision, colour LCD screen, inbuilt speakers and others are gaining adhesion in the market. Other features being unified in advanced products include movement devices, display temperature, heart-rate tracking, and distance range alarm.
Audio baby monitor accounted for 44.3% of the global market share in 2016 and are expected to witness average growth over the forecast period. Recently, the demand for wireless monitors has been increasing as parents prefer doing domestic tasks while watching their babies. Moreover, these devices are easy to install.
Segmentation by region
• North America
• U.S.
• Europe
• Germany
• France
• UK
• Asia Pacific
• China
The North American region dominated the market for baby monitors accounting for 48.9% of the global market share in 2016 owing to the presence of the established players. Various models of audio, video and motion detection, wired and wireless baby monitors with added features such as in-built cradle songs, temperature devices and night light infrared are readily available in the U.S.
Asia Pacific accounted for a minute share of the global market in 2016. However, the region is expected to gain substantial share over the forecast period. Increase in the number of nuclear families and increase in the number of disposable income are the factors for the growth in the baby monitor market. Furthermore, changes in one-child policy will drive the growth. The region is estimated to be worth USD 80.6 million by 2025.
Competitive landscape
The global industry consists of companies such as Samsung Electronics Co. Ltd, FLIR Systems Inc., Angelcare Monitors Inc, Motorola Mobility LLC, Tomy Company Ltd., Withings Inc., Shenzhen Foscam Intelligent Technology Company Ltd., Summer Infant Inc, Dorel Industries Inc, and VTech Holdings Limited. The market is also characterised by the presence of numerous medium scale retailers serving local consumers on a city or regional level.
