Industry Insights
The global internet protocol security camera market was valued at USD 4.96 billion in 2017 and is expected to grow at a CAGR of more than 23.0% from 2017 to 2025. The demand for IP security camera is expected to increase as organizations both public and private seek to safeguard people and infrastructure. The rising importance for better resolution in order to get images with high clarity is projected to open new avenues for internet protocol security camera market in the near future. The growing concerns towards security as a result of an increasing number of theft and robbery cases will also promote their utility as a surveillance medium in the near future.
IP security camera requires a LAN connection to share data in real-time and are mostly used for surveillance applications. Growing demand for remote sensing along with the inclusion of cloud computing and internet of things (IOT) will also have a positive impact on the market in the near future.
The governments of various countries including the U.S., Israel, Russia, and the UK have increased their spending towards the inclusion of video surveillance devices in commercial and residential applications. Israel and Russia, in particular, have increased investment in border protection and city surveillance due to increased cross-border infiltration. Declining price and new product launches with enhanced capabilities such as 360 degrees internet protocol security camera are expected to increase the penetration of these products in the near future.
Global Internet protocol (IP) security camera market revenue, by product type, 2015 - 2025 (USD Billion)
There is a major shift among consumers from the legacy analog systems to network intelligent DSS (Digital Security Surveillance) which supports multiple streams of high definition IP video. The DSS system supports advanced video management and real-time software-based applications that enable triggered alerts, intelligent traffic control, mobile surveillance, and business intelligence through heat map visualization, people counting and moving object removing capability.
The migration to IP network video surveillance is also due to the increasing adoption of open standards and the falling price of HD network cameras. The ability of IP security cameras to provide up to 16 times the resolution of conventional analog cameras and high dynamic range for different lighting areas is also adding to the growth of the market.
Segmentation by Connection
• Centralised
• Decentralised
In a centralized connection, IP security cameras are linked to a central video recorder and have all the recordings stored in a single system. These systems require a central NVR (network video recorder) that records and stores video in a digital format to a hard drive, flash drive or other devices. Some of the factors that have augmented the growing demand for centralized connection include easy plug-in, adjustable frame rate, multiple camera operation, easy storage and easy transfer to various media, easy encryption for digital images and instant sharing of images through the web to any location.
In a decentralized connection, cameras act as a stand-alone device that records and stores video stream in a local storage medium such as a hard drive. The market for decentralized connection is expected to grow at a CAGR of around 24.0% from 2017 to 2025. Furthermore, decentralized connection minimizes the risk of losing all stored data at once as the data is stored in different storage devices.
Segmentation by Product Type
• Fixed camera
• PTZ camera
• Infrared camera
Infrared IP cameras market is expected to remain one of the lucrative segments on account of their ability to capture high-quality images during the night. These cameras facilitate effective night surveillance and with the development of infrared cameras with wireless features, these can be deployed even in places where it is not feasible to include cables.
PTZ camera segment is projected to grow at a CAGR of more than 24.0% during 2017–2025. These cameras are expected to remain a favorable choice in the commercial sector as they are best suited for use in banks, office receptions, and retail shops.
Segmentation by Application
• Residential
• Commercial
• Public/Government
In 2017, commercial spaces accounted for a revenue share of more than 45.0% of internet protocol security camera market. Growth in the number of commercial establishments presents a considerable opportunity as commercial properties usually have a large area for surveillance and drive volume growth in the market.
Internet protocol security camera usage in the residential application is expected to be the fastest growing segment in terms of revenue during 2017–2025. Demand from the residential sector is expected to grow at a CAGR of more than 24.0% during the same period. The growth is largely attributed to the increased spending on residential security in the Asia Pacific region, mainly from countries such as China and India, where the penetration of IP security camera is expected to increase in the near future.
Segmentation by Region
• North America
• U.S.
• Europe
• UK
• Germany
• Asia Pacific
• China
• India
• Middle East & Africa
• Central & South America
• Brazil
In 2017, the demand in North America was valued at USD 1.55 billion in 2017. This growth is attributed to the increasing incorporation of surveillance devices by both residential and commercial buyers.
Asia Pacific is expected to be the fastest-growing market witnessing revenue growth at a CAGR of more than 23.0% from 2017 to 2025. The improvement in infrastructure in countries such as China and India coupled with the drive by government and law enforcement agencies for security and surveillance has added to the demand in the market. In India, the opportunity is expected to grow as the country is focusing on the security of airports, defence agencies, upcoming smart cities, and other commercial establishments.
Competitive Landscape
The global IP security camera market is marked by the presence of multiple companies offering a wide range of security solutions. Bosch Security Systems, Honeywell Security, and Samsung Techwin are among the leading players in the market. Some other players operating in the market include Panasonic Security System, Sony Professional, Napco Security Systems, CP-Plus, Dahua Technolgy, Johnson Controls, and Axis Communications.
Over the past years, the IT companies have been increasing their spending on developing new products with increased capabilities. For instance, in June 2018, IBM developed an IP Video Analytics system capable of monitoring facial recognition. Product innovation and new launches by companies are expected to continue over the coming years as well.
