Industry Insights
Medical nonwoven disposables market is expected to grow over the forecast period owing to the increasing prevalence of incontinence and growing global population base. The other growth drivers of this market are growing incidences of hospital acquired infections, sophisticated healthcare infrastructure and higher disposable income. Medical nonwoven disposables products are made up of special nonwoven owing to more bacterial filtration efficiency by eliminating the potential and transmission cross contamination. Medical nonwoven disposable products are more preferred than traditional textiles, by medical practitioners and it has more protection ability against various infections. These two factors are key drivers for this market. As per the survey conducted by Moylan, it says that nonwoven disposable products as compared to traditional textiles, reduces infection by 2.5 times. Globally, medical nonwoven disposables market in 2013 was valued at $ 5,980 million and over the forecast period it will be growing at a CAGR of over 7.9%. Reusable products are alternate option of nonwoven disposables products, as it is more cost effective owing to the fact that it can be cleaned in washing machine up to 250 times. Availability of substitute product such as gowns, reusable drapes, panty shields, reusable underwear, and masks for surgical procedures will render the market growth rate over the forecast period.
Product Insights
Medical nonwoven disposables market is bifurcated on the basis of types of nonwoven medical supplies and hygiene products. Among these, nonwoven medical supplies held the largest market share in 2013, due to availability of large procedure volume and rising demand for nonwoven disposable products during surgeries. This market captures approximately over 50.0% in terms of revenue share. Moreover, over the forecast period, the hygiene products market will witness lucrative growth. The factors which will drive the market over the upcoming five years are growing incidences of fecal & urinary incontinence and increasing usage rates. In 2013, ostomy liners and disposable incontinence pads are dominating the disposable non-woven sanitation products market in terms of market share. These pads prevent skin irritation & rashes, and are used in the case of light and medium incontinence. Over the forecast period, novel features like chlorine free and sustainable incontinence pads with environmental friendly materials will boost the market. In 2013, under hygiene products segment, surgical drapes held the largest market share due to increasing awareness, and cost effective.
Regional Insights
Geographically, the medical nonwoven disposables market is studied with respect to four regions such as North America, Europe, Asia Pacific and RoW. Among these, North America is dominating the whole market in 2013, as it has presence of technologically updated systems, strong research & development, various government initiatives & programs and high patient awareness levels in this region. As per the recent survey, it says that approximately 29 million people in North America needs disposable adult incontinence products. The growing economies in Asia Pacific such as India and China region are expected to witness lucrative growth during the forecast period due to the rising healthcare expenditure, and awareness about the hospital acquired infection.
Competitive Insights
The major market players in the medical nonwoven disposables market are Kimberly-Clark Corporation, Covidien, Svenska Cellulosa Aktiebolaget (SCA), and Kimberly-Clark. As the market is competitive in nature, so the companies focuses on better nonwoven disposables products and constant development. Evolution of gender specific and biodegradable diapers will effect in the positive growth of the market. Covidien has developed new product such as loop 3D and wings hook pads which control odor, for added protection they have breathable top sheet and provides super absorbency.
