Industry Insight
Pico projectors are handheld devices which are used in devices such as tablets, mobiles phones, digital cameras, personal digital assistants (PDAs) and phablets. Pico projectors are used to display the contents of the device on the screen or wall by using image projector. As Pico projectors are small in size they can be installed in devices including digital cameras and mobile phones. Pico projectors work by using different technologies including digital light processing (DLP), laser beam steering (LBS) and liquid crystal on silicon (LCoS). Digital light processing technology uses light source and mirrors in order to limit the quantity of light accepted by pixels on the image. Increasing convenience provided by Pico projector is expected to provide positive avenues to the market growth. However, decreasing pico projectors price is expected to drive the market over the forecast period. Increasing number of business personnel to give presentations and reduced dependence on carrying separate devices such as computers and others are expected to positively impact the product demand over the next six years.
A wheel between the mirrors and light source is used to separate the light into blue, green and red. Liquid crystal on silicon uses liquid crystal instead of mirrors in order to limit the quantity of light accepted by pixels on the image. Laser beam uses three sub pixel RGB laser beams which are associated with the help of optics. Higher cost of devices which are installed with pico projectors is likely to pose a challenge to the global market over the foreseeable period.
Product Insight
Stand alone projectors need an USB or external cable such as HDMI or VGA to display the contents of the devices comprising laptops and others. USB pico projectors are lightweight and small. Since, they do not include battery, USB projectors require an USB port for power by an external devices such as tablet or laptop. Embedded projectors are mainly integrated in mobile phones. Increasing usage of embedded projectors in laptops and digital cameras is expected to provide positive avenues to the pico projector market growth over the next five years. Growing Pico projectors use in various applications including healthcare, automotive, retail and aerospace is expected to fuel the market demand over the next five years. Laser pico projector market is expected to grow significantly as they provide a better color palette and the option of image enlargement.
Regional Insights
North America was the largest market accounting for over 37% of the share in 2013. Asia-Pacific is expected to grow significantly owing to growing demand in countries such as India and China. Growing infrastructure and technological advancements in developing countries such as India and China are also expected to drive the pico projector market in the region. Asia Pacific market is expected to experience rapid growth on account of increasing electronic devices demand is this region.
Competitive Insights
Pico projectors market is highly fragmented owing to presence of suppliers in china and domestic manufacturers. Key industry participants include AAXA Technologies Inc., 3M Co., Acer Inc., Epicrystals Inc., Coretronic Corporation, Lite-On Technology Corporation, Microvision Inc., Luminus Devices, Optoma Technology Inc, Sony Corporation, Samsung Electronics Co., Texas Instruments Inc. among others.
