Industry Insights
The global polydextrose market size was estimated to be USD 225.0 million in 2015. Increasing usage as dietary fiber for fortifying food supplements is projected to drive the market in the foreseeable future. Growing awareness about nutritionally fortified food and beverages is projected to remain a favorable factor.
Global polydextrose market revenue, by product, 2014 - 2025 (USD Million)
Polydextrose is soluble fiber, derived from dextrose. The product is usually manufactured from natural raw materials such as dextrose, sorbitol, and citric acid. Corn is used as a feedstock for the production of abovementioned raw materials.
This soluble fiber is used to replace sugar, fat, and starch. It is used in various commercial beverages, dessert mixes, puddings, cakes, salad dressings, frozen desserts, candies, breakfast cereals, and gelatins. Polydextrose is also used as stabilizer, thickener, and humectant. It has low carbohydrate, low GI value, and high fiber content which makes it apt for medical foods and nutritional products.
Polydextrose also finds application in animal feed on account of its prebiotic properties including high solubility. Besides, it is also used in various food variants including baked, confectionery, and dairy goods due to low fat and sugar content. Consumers are increasingly becoming more health conscious nowadays and are turning towards healthy nutritious food items.
Segmentation by Product
• Powder
• Liquid
Powder segment held over 50.0% share of the polydextrose market in terms of revenue in 2015. Industry players will leverage from prebiotic benefits and underlying properties such as low glycemic index, rich fiber content, and low-calorie content of the product to manufacture functional foods and beverages. Application in low sugar and diabetic food swill also add to the demand over the forecast period. Demand for liquid polydextrose was over 30.0 kilo tons in 2015 and is projected to grow further over the forecast period. Increasing usage in medical syrups and dairy products is expected to keep the demand buoyant in the forthcoming years.
Segmentation by Application
• Nutritional Food
• Bakery & Confectionery
• Beverages
• Cultured Dairy
• Others
In 2015, polydextrose was majorly used in bakery and confectionary applications. Hence, it held the largest market share during the same year. The product is also used in food articles having low-calorie and sugar content. Polydextrose is used to maintain ideal moisture and to increase fiber content of food. It also functions as a stabilizer and is widely utilized in cereals, snacks, bakery items, and sauces.
High concentration of dairy product manufacturers in countries such as Ireland and U.K., which have abundance of cattle farming land at domestic level, is projected to remain a favorable growth driver. In April, 2015, the Consumer Affairs Agency of Japan launched a new food labeling standard known as Food with Function Claims (FFC). In this system, nutritional goods processing firms will evaluate scientific evidence and will allow labeling of useful properties and functions of food ingredients and finished products. Such initiatives are expected to increase consumer awareness regarding nutritional benefits of the goods they consume.
Segmentation by Region
• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa
North America held the largest revenue share of over 38.0% in 2015 and is expected to continue leading the polydextrose market over the forecast period. Rising importance of maintaining a healthy lifestyle among working class professionals in U.S. is projected to remain a key trend in the polydestrose market. Furthermore, brand campaigns by nutraceutical manufacturers like Amway, Abbott, and NBTY is expected to be a favourable factor for the market.
Asia Pacific is projected to have the fastest CAGR in foreseeable future. Positive market outlook and supportive government policies towards functional foods industry in countries such as India and China are expected to provide new growth avenues. High prevalence of diebetes among adults living in countries such as Pakistan, Bangladesh, and Indonesia will also promote uptake of functional foods.
Competitive Landscape
The polydextrose market has multiple vendors offering a range of products. Active vendors are investing in R&D to enhance their product portfolio. They are also engaging in new product launches to strengthen their market presence. Some of the key players include Herbstreith & Fox, FMC Corporation, DowDuPont, CP Kelco, Cargill Incorporated, Yantai Andre Polydextrose Co. Ltd., Devson Impex Private Limited, and B&V srl.
