The global taurine market is expected to exhibit strong growth in the years to come owing to increasing awareness regarding health benefits of taurine. It comprises properties, such as detoxifier, antioxidant, bile acids, and membrane stabilizer. It is an amino acid which is essential for cardiovascular function, and development and function of central nervous system, skeletal muscle, and retina. Increasing demand for this compound in pharmaceutical, food, and cosmetics industries can boost market growth in coming years.
Growing trend of body building and fitness is also fueling the demand for taurine as it is used in health supplements that enhance alertness, prevent dehydration, reduce blood pressure, and improve heart health. Increasing consumption of protein supplements among sports persons and athletes is also expected to drive the market in the coming years. In addition, growing trend of energy drinks is expected to supplement market growth. Taurine is used as an ingredient in energy drinks, which improves physical activity. For instance, energy drinks, such as Red Bull, is consumed in several developed as well as developing countries. Taurine can also be combined with caffeine, which helps in improving mental performance.
Taurine ensures a balanced and complete diet for animals. Rising demand for this compound in the pet food and energy drink industry is also expected to bode well for the market. The pharmaceutical industry utilizes taurine as a conditional amino acid element in the making of hypoglycemic drugs, antihypertensive drugs, and cardiac drugs. The compound is also used in several cosmetic products as it helps in reducing wrinkles and fine lines. Rising demand for cosmetics due to growing awareness of healthy skin is likely to fuel demand for the compound. For instance, Clinique Launches Clinique iD, a personalized moisturizer range to address skin concerns, such as irritation, uneven skin tone, pores/uneven texture, fatigue, and lines and wrinkles. The performance of Clinique iD is driven by five Active Cartridge Concentrates, such as Irritation (green cartridge), Fatigue (orange cartridge), Pores & Uneven Skin Texture (blue cartridge), Uneven Skin Tone (white cartridge), Lines & Wrinkles (purple cartridge). Fatigue (orange cartridge) contains a concentrated level of taurine.
Demand for taurine is growing all over the world. North America and Europe are expected to expand substantially on account of growth of the cosmetics industry and rise in health awareness. Asia Pacific is anticipated to grow at a rapid pace in the coming years. China has established itself as one of the strong contenders in the amino acid market. Numerous manufacturers are outsourcing their taurine production to China and hunting low-priced suppliers in this country.
Some of the leading companies operating in the taurine market are Shayang Tianyi Medicine Industry Co Ltd, Hangzhou FST Pharmaceutical Co Ltd, Jiangsu Yuanyang Pharmaceutical Co Ltd, The Honjo Chemical Corporation, and Tycoon Company Limited.
For instance, Tianyun International Holdings Limited, a seller and manufacturer of processed fruits products in China, entered into a strategic cooperation agreement with Tai Wei Beverage Joint Stock Company Limited in January 2018. Both the companies will jointly produce and sell X-Bear Energy Drinks (“X-Bear”). X-Bear Energy Drinks series are functional drinks, offering two product categories, such as energy drinks and energy fruit tea. The Energy Drinks series are bubbly with a slight sweet and sour taste. They comprise vitamin B3 and vitamin B6, taurine, and guaranine. The product is suitable for pre- and post- sports, people with high activity level, students, and working population.
For instance, Life Kitchen, LLC. launched Liveli All In System of nootropic supplements with more than 70 vitamins, minerals, nutritional precursors, and botanicals to support brain health. The system includes three supplements, such as Sleep Peacefulli, Focus Clearli, and Restore Dayli which are intended to complement each other. Restore Dayli is a multivitamin with constituents, such as taurine, L-arginine, L-citrulline, omega-3 EPA and DHA, and phospholipids. It helps to nourish the brain and support cognition.
