Industry Insights
The U.S. healthy snacks market size accounted for USD 3.58 billion in 2017. The market is majorly driven by growing demand owing to busy consumer lifestyle. Increasing awareness about health and wellness benefits offered by these products is anticipated to further fuel growth over the forecast years.
U.S. healthy snacks market, by product, 2014 - 2025 (USD Billion)
Demand for healthy snacks is driven by rise in younger population attracted by different types of products owing to their health benefits. These grab and go products offer convenience to customers living a fast paced lifestyle. In addition, ability to meet specific dietary requirements such as sugar free, low salt, and low cholesterol level can further impel the demand.
Cereal and granola bars are some of the popular breakfast and snacking foods respectively. These foods consist of rolled oats, nuts, and honey or other sweeteners such as brown sugar. They are sometimes made of puffed rice usually baked until it is crisp, toasted, and golden brown. Nuts and seeds are defined as dry, single-seeded fruits with a high oil content, enclosed in a tough outer layer, which may be enclosed to serve as bar for snacks.
Rising demand for meat snacks, owing to growth in Purchasing Power Parity (PPP) is likely to drive the demand over the next eight years. In addition, growing use of these products due to changing lifestyles is likely to fuel the market growth over the forecast period. Increasing spending capability of customers is expected to bode well for product demand over the forecast period.
Rising investment in R&D and innovation to produce quality heathy snacks focusing on reducing product differentiation is expected to drive demand over the forecast period. Growing consumer awareness on account of various awareness campaigns launched by government, non- government organizations, and companies is likely to drive product demand over the forecast period.
The U.S. healthy snacks market is growing on account of demand on the basis of price affordability, product quality, and convenience. Increasing popularity of ready to eat snacks is anticipated to drive the market over the forecast period. Large companies in the country are gaining profits with economies of scale and this helps them to maintain competitive product cost. This is expected to boost the market over the forecast period.
Segmentation by Product
• Cereal & Granola Bars
• Nuts & Seeds
• Meat
• Dried Fruit
The cereals and granola bars segment is expected to dominate the market on account of popularity due to consumer health awareness. These bars have immense health benefits associated with energy, lowering cholesterol levels, weight loss, regulated digestion, and improve heart health. They are also useful for building stronger bones, improving skin, diabetes and blood pressure management, and improving cognitive health.
Meat snacks are highly influenced by improvement in product quality. Regulatory bodies in matured economies such as U.S. have laid strict regulations to manufacture meat products to ensure safety and health. These regulations mandate manufacturers to ensure better quality. However, this incurs additional costs and may restrain growth of the meat based snacking products.
Competitive Landscape
General Mills, Inc.; Mondelez International, Inc.; PepsiCo, Inc.; Hormel Foods Corporation; Kind LLC; Tyson Foods, Inc.; Select Harvests; Nestlé S.A; B&G Foods; Hain Celestial Group; Calbee, Inc.; and The Kellogg Company are some of the major market players. These players are engaged in healthy snacks to offer more value-added products, reflecting rapid changes in customer purchasing decision. Most companies are integrated across the value chain, due to which market entry is likely to be difficult for new entrants. In addition, high cost of raw materials is likely to strongly influence market growth.
